Nowadays bicycles are no longer just a smart, sustainable and functional way of getting around the city.
They have also become a symbol of a lifestyle that is committed to practicing and transmitting the positive values of contemporary living. This workshop aims to investigate the new meanings that the bicycle is taking on in urban life, both as regards its purely functional aspects and as regards its new vocation as an “object of desire”, regardless of its practical use.
Guest: Martin Meier – Founder at Intention.design
The duration of the course is 5 days, from Monday to Friday, 9:00 am - 13:00 pm. During the last day of the workshop the attendees will present their final concepts to the designer and the company. The attendees have two additional week to finalize their projects, during which regular reviews with the designers are planned.
The official language of the course is English. The maximum number of participants is limited to 20. Course attendance is subject to the payment of the Euro 750.00 registration fee (VAT included). This cost includes participation in the workshop and review of the related projects by the Course Design Leader, during the two weeks following the workshop.Apply